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our story

Adora Toys are thoughtfully crafted to give parents peace of mind – they’re playful, creative, durable and most of all, they’re Made for Play! We believe favorite toys should inspire adventures and spark imaginations. For over 20 years we’ve been inspiring young minds with toys, dolls and play accessories that kids love and moms approve.

We are BETTER. Not only are our toys ADORAble - they’ve got The Adora Difference. Our Award Winning dolls and toys are Safety Tested, Hypoallergenic, Non-Toxic, BPA Free, Made with Love and some are even 100% Machine Washable! So, go ahead, let your child drag the machine washable dolls through the mud and be assured you can pop it in the washing machine and it will be good as new!

It has been said, we are just as cute as they are strong. Our award winning products are designed to encourage nurturing and creative play time and to go on real life adventures. While it’s true, winning isn’t everything, it is nice to be recognized. We celebrate over 20 industry awards of recognition across 9 different product categories… take a look!

giving back

"Play it Forward" is an important phrase for us, because we feel it is our social responsibility and part of our culture to go out and do some good in our communities through charities, donations, volunteer work and actions of love and care. This sense of purpose is passionately demonstrated in our actions by regularly visiting Children's Hospitals, donating toys to Fire Station Drop Offs, participating in Military Family Events, donating to children around the world and remote villages, "Adopting a Family" for the holidays and much, much, more. It is our responsibility to do our part to help create a healthy and nurturing future for all.

Adora the Fairy supporting our troops one smile at a time!

Donating toys to Spark of Love Toy Drive during the 2017 holiday season!

Sharing hugs and appreciation to the wonderful staff at Children's Hospital of Orange County during our "Christmas in July" event where we donated toys to children.

Adora loves donating toys to the local Fire Station for the Spark of Love Toy Drive!

Diana, our Product Development Director, helped bring Adora toys to Mexico to donate to children in need. Gracias!

Adora Fairy making bedside visits to spread love, joy and smiles.

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